Think about what they’re doing.” wrote Daring Fireball’s John Gruber on Saturday. “They’re turning off NFC payment systems — the whole thing — only because people were actually using them with Apple Pay. Apple Pay works so well that it even works with non-partner systems. These things have been installed for years and so few people used them, apparently, that these retailers would rather block everyone than allow Apple Pay to continue working.”
“I don’t know that CVS and Rite Aid disabling Apple Pay out of spite is going to drive customers to switch pharmacies” writes Gruber. “But I do know that CurrentC is unlikely to ever gain any traction whatsoever.”
CurrentC is the app MCX developed for use on smartphones. Josh Constine gave it a close look in Techcrunch yesterday and came to the same conclusion Gruber did: It’s a system designed not to make consumers’ lives easier, but to do an end run around the credit card companies.