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Apple Responds

Bent

Apple Responds to Bendgate

Via The Huffington Post

http://m.huffpost.com/us/entry/5883298

Only nine customers (plus one intentional YouTuber) … out of ten million … have complained.

Full statement from Apple:

Our iPhones are designed, engineered and manufactured to be both beautiful and sturdy. iPhone 6 and iPhone 6 Plus feature a precision engineered unibody enclosure constructed from machining a custom grade of 6000 series anodized aluminum, which is tempered for extra strength. They also feature stainless steel and titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry. We chose these high-quality materials and construction very carefully for their strength and durability. We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies. iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure everyday, real life use.

With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple.

Bendgate

Op-Ed

No pictures, no links, no embedded videos.

By now surely you and everyone else in the world has heard of Bendgate. The iPhone 6 Plus can be bent. It’s thin, it’s light, it’s a large, it’s flat, it’s aluminum. The laws of physics and material strength properties apply.

For Apple to have made a phone this large and thin and light and also have it be impervious to bending, one of the following things would have to change: the material the back is made of, the shape of the back, or the thickness of the back.

Thicker aluminum would make it stronger and heavier and more expensive. Titanium would make it stronger but much more expensive. Steel would make it much stronger and much heavier. I can only assume that Apple choose the grade of aluminum that they did based on a combination of strength and price point.

A curved back would make it stronger. A corrugated back would make it much stronger. Either would make it thicker. Either could be considered less aesthetically pleasing.

Making the iPhone 6 Plus thicker or at least making the back thicker would make the phone … well, thicker … and heavier.

There’s another way to make the iPhone 6 Plus stronger and thicker and heavier. Buy a case for it. There are sure to be a variety of cases for the iPhone 6 Plus. Many people religiously buy cases for their phones anyway. Why should this be any different?

If you watch the videos you see that a fair amount of stress must be applied to bend the iPhone 6 Plus. It’s not like you laid it on the table with half of it on the table and half of it off and came back in an hour and found it bent at 90 degrees as if it were in a Salvador Dali painting. You have to try very hard to bend it. Or you have to sit on it. Or do you have to wear very tight pants.

I sport a naked iPhone 5S. It gets its own pocket … in the front. I often take it out of my pocket when I sit down. I don’t want to put it in the case, so I have to be extra careful with it. The same would be true for an iPhone 6 or 6 Plus.

This is much ado about nothing. This is in the same category as people who intentionally microwave their phones. Or shoot arrows at them. Or see what it actually takes to destroy them. On YouTube, where the goal is to get as many views as possible.

Might be a good time to buy some AAPL stock, what with the price drop and all …